Job Description
We are seeking a skilled SEO Specialist to take charge of our company's official website optimization. The ideal candidate will be responsible for developing and executing comprehensive Google search engine optimization strategies to enhance our online presence and drive organic traffic.
Key Responsibilities
- Develop and implement comprehensive Google SEO strategies for the company's official website
- Conduct keyword research, establish keyword databases, and create actionable SEO improvement plans
- Optimize both on-page and off-page elements including keyword placement, website structure, and code standardization
- Execute various link-building strategies and establish quality internal/external link partnerships to improve domain authority
- Monitor and analyze SEO performance metrics regularly, including competitor SEO strategies
- Continuously refine optimization approaches to enhance traffic acquisition and increase natural website traffic
Job Requirements
- Proven experience in SEO strategy development and implementation
- Strong understanding of Google search algorithms and ranking factors
- Proficiency in keyword research tools and SEO analytics platforms
- Knowledge of website architecture optimization and technical SEO best practices
- Experience with link-building strategies and partnership development
- Analytical mindset with ability to interpret data and adjust strategies accordingly
- Excellent communication skills to collaborate with cross-functional teams
- Up-to-date with the latest SEO trends and algorithm updates
Performance Metrics
The success of this role will be measured by improvements in organic search rankings, increased qualified traffic, enhanced domain authority, and achievement of key performance indicators established for SEO initiatives.
