Job Description
This position is responsible for developing, implementing, and refining comprehensive SEO strategies to enhance product visibility and search engine rankings. The role involves managing all aspects of search engine optimization, from technical audits to content creation, to drive organic traffic and strengthen brand presence in digital markets. The ideal candidate will work across departments to align SEO initiatives with broader business objectives and ensure consistent execution of optimization tactics.
Key Responsibilities
- Formulate, execute, and continuously optimize SEO strategies for products to achieve sustained rankings and exposure in major search engines.
- Conduct in-depth keyword research using tools like Google Keyword Planner and SEMrush, develop targeted keyword strategies, and collaborate with content marketing teams to produce high-quality, SEO-optimized content that drives traffic and enhances brand awareness.
- Build and maintain a robust network of high-quality external links to improve website authority, domain rating, and overall search engine rankings.
- Analyze competitors' SEO strategies and keyword usage patterns, then create data-driven countermeasures to strengthen product competitiveness and achieve better search engine visibility.
- Monitor SEO performance metrics regularly using analytics platforms such as Google Analytics and Ahrefs, generate detailed reports, and adjust strategies based on data insights to maximize SEO effectiveness.
- Collaborate with product development teams to understand product features, user pain points, and market positioning, then integrate SEO strategies with product roadmaps to deliver optimized user experiences.
- Act as a liaison between SEO teams and other departments including marketing, customer service, and product management, ensuring alignment between SEO initiatives and overall business strategies.
Job Requirements
- Proven expertise in SEO strategy development and execution with a track record of improving search engine rankings and organic traffic.
- Strong analytical skills to interpret SEO data, identify trends, and make informed decisions for strategy optimization.
- Proficiency in keyword research tools and competitive analysis platforms to create effective SEO campaigns.
- Excellent communication abilities to collaborate with cross-functional teams and present SEO insights to stakeholders.
- Ability to develop and maintain technical SEO elements including meta tags, site structure, and mobile optimization.
- Knowledge of content marketing principles to create valuable, user-centric content that aligns with SEO goals.
- Experience with link building techniques and outreach strategies to enhance website authority and domain credibility.
- Understanding of digital marketing fundamentals to ensure SEO strategies complement overall marketing efforts.
- Ability to work independently while maintaining strong teamwork skills for collaborative projects.
- Proficiency in using SEO management tools and reporting software to track performance and generate actionable insights.
