Job responsibilities: 1. Familiar with industry hotspots and user needs, participate in product planning; 2. Responsible for continuous innovation and iteration of activity formats, exploring more gameplay and forms of activities, enhancing the diversity and effectiveness of online activities, and taking responsibility for the effectiveness of activities; 3. Communicate with the project team, business, operations, design, branding, content, products and other departments to complete the implementation of the project cooperation plan; 4. Fully tap into user needs, combine project cooperation, event operation, brand promotion, etc. to enhance user growth.