Job responsibilities: Assist in planning and executing exchange platform activities (such as new user registration rewards, trading competitions, airdrops, new user acquisition, etc.), formulate activity rules and budgets; Coordinate design, technology, customer service and other departments to promote the launch of activities, ensuring process compliance (familiar with regulatory requirements in the financial/digital asset industry); Monitor activity data (such as number of participants, transaction volume, conversion rate) and adjust strategies in a timely manner. User growth and promotion through channels such as community, email, and app push to promote platform activities and attract user participation; Analyze user behavior data and design differentiated activities for different levels of users (such as new users, existing users, and large traders); Assist in handling user inquiries regarding reward distribution and rules during the event. Data review and risk control statistical activities ROI (such as customer acquisition cost, user retention rate), output review reports; Identify abnormal data (such as wool shearing behavior) and assist in developing anti cheating strategies. Conduct industry competitor research and track other exchange activities such as contract fee subsidies and IEO flash sales, and provide optimization suggestions; Pay attention to industry hotspots (such as new coin launches and policy changes), and quickly respond by planning related activities.