Job Description
Key Responsibilities
- Develop and implement publishing strategies for mainstream gaming platforms and social media platforms with considerable budget allocation
 - Explore and test different advertising formats to optimize campaign performance and ROI
 - Conduct in-depth analysis of the Japanese gaming market to identify growth opportunities and optimization potential
 - Optimize marketing funnels to increase campaign effectiveness and drive incremental growth
 - Generate actionable insights and strategic recommendations based on data analysis
 - Prioritize and execute A/B tests and experimental campaigns to validate hypotheses
 - Collaborate with data scientists, product managers, and cross-functional teams to implement and upgrade growth initiatives
 - Monitor industry trends and competitor activities to identify new opportunities for growth
 
Job Requirements
- 3+ years of experience in digital marketing, preferably in the gaming industry
 - Proven track record of managing large marketing budgets and optimizing campaign performance
 - Deep understanding of the Japanese gaming market and consumer behavior
 - Strong analytical skills with experience in data-driven marketing strategies
 - Experience with various advertising formats and platforms in the gaming ecosystem
 - Excellent communication and collaboration skills to work effectively with cross-functional teams
 - Ability to generate insights from data and translate them into actionable strategies
 - Proficiency in marketing analytics tools and platforms
 - Fluent in English; Japanese language skills are a strong plus
 
Preferred Qualifications
- Experience working with global gaming publishers or platforms
 - Knowledge of programmatic advertising and real-time bidding systems
 - Familiarity with mobile gaming ecosystems and user acquisition strategies
 - Experience with marketing automation tools and CRM systems
 


