Marketing Manager at Story.fun

The Marketing Manager position at Story.fun requires a dynamic leader with expertise in Asian markets, strategic marketing, and community engagement. The role demands a blend of strategic thinking, execution skills, and cultural adaptability.

• Proven experience in organizing and leading marketing events across diverse Asian markets.
• Strong strategic alignment with executive leadership and ability to drive market expansion.
• Exceptional bilingual (English and Chinese) communication and public speaking skills.
• Flexibility for frequent travel within Asia and adaptability to multicultural environments.
• For Community Manager roles: Native/business proficiency in at least one Asian language and experience managing diverse online communities.

Story.fun, likely a digital platform with storytelling or community-driven content, seeks to aggressively expand its Asian market presence. The dual focus on strategic leadership (Asia Market Leader) and grassroots community building (4 Community Managers) reveals a two-pronged approach: top-down brand strategy execution combined with localized community engagement. The emphasis on multilingual capabilities and cultural adaptability suggests their content/service requires deep localization. The remote work policy indicates a digitally-native operation prioritizing results over physical presence. Their recruitment of multiple Community Managers specifically for China, Japan, South Korea, and Southeast Asia signals planned market penetration through hyper-localized strategies rather than blanket regional approaches.

As an interviewer, I would prioritize candidates who demonstrate: 1) Measurable impact in previous Asian market expansions, 2) Cultural intelligence shown through language skills or cross-market campaign examples, 3) Strategic agility to shift between CEO-level planning and hands-on execution. For Community Manager roles, authentic community-building experience matters more than corporate marketing pedigree. All candidates must prove they can thrive in a remote-first, high-autonomy environment. Red flags would include generic marketing approaches without Asia-specific adaptations or lack of concrete examples in scaling communities/audiences.