Job Description
The Marketing Manager will lead the development and execution of comprehensive marketing strategies aligned with the company's overall development strategy and goals. This role involves managing all aspects of marketing and communication initiatives, including brand positioning, content creation, and media outreach. The candidate will be responsible for monitoring and optimizing digital platforms to ensure maximum visibility and engagement. Additionally, they will oversee the creation of marketing materials such as pitch decks and litepapers, and manage the company's marketing budget effectively. The position also requires continuous analysis of website, blog, and social media performance to refine tactics and achieve business objectives.
Key Responsibilities
- Collaborate with existing marketing teams to execute all marketing and communication activities.
- Set and achieve marketing key performance indicators (KPIs) based on strategic goals.
- Develop and refine the company's marketing strategy to drive growth and brand awareness.
- Plan, coordinate, and manage marketing campaigns across multiple channels.
- Identify and secure media opportunities to enhance brand and technology visibility.
- Oversee social media management, public communication, and content calendar planning.
- Create both short and long-form content for marketing channels, ensuring consistency in brand messaging.
- Monitor and optimize search engine performance for content across all platforms.
- Analyze website, blog, and social media traffic sources and types to assess audience reach.
- Adjust marketing tactics based on performance data to align with business objectives.
- Ensure brand strategy and core information are consistently reflected in all published content.
- Develop marketing materials (e.g., pitch decks, litepapers) for external communication purposes.
Job Requirements
- Proven experience in marketing strategy development and execution.
- Strong analytical skills to evaluate performance metrics and optimize campaigns.
- Excellent content creation abilities, including writing for social media, blogs, and other platforms.
- Proficiency in SEO and digital marketing tools for content optimization.
- Ability to manage multiple projects simultaneously while maintaining attention to detail.
- Collaborative mindset to work effectively with cross-functional teams.
- Knowledge of brand management principles and core messaging frameworks.
- Experience with budget planning and resource allocation for marketing initiatives.
- Excellent communication skills for stakeholder engagement and reporting.
- Adaptability to evolve into a management role as the team expands.
- Proficiency in marketing software and tools for campaign management.
- Ability to interpret data and make data-driven decisions to improve outcomes.
