-Develop and implement data-driven marketing campaigns and initiatives in accordance with major business development and engineering milestones-Evangelize and onboard new users through the Berachain ecosystem across a variety of traditional and crypto-native mediums including Twitter Spaces, Discord, and more.-Organize in-person and virtual events around the Berachain community and ecosystem-Direct logistics around content creation for advertising campaigns and associated events-Drive and quantify user acquisition, retention and growth across multiple userbases and archetypes-Determine ROI and expected value of marketing initiatives and campaigns, and collaborate with internal stakeholders to identify highest value opportunities-Develop and maintain a deep understanding of the blockchain market and competition, and use this knowledge to inform marketing decision-Work cross-functionally with design, engineering, BD, and other teams to ensure successful product launches and ongoing product improvement.-Act as a user & protocol advocate, regularly engaging with users, protocols and other stakeholders to gain insights and feedback on the product.