- Strategy Development: Develop and implement a comprehensive marketing strategy for the company that aligns with our overall business goals and growth ambitions.- Message Creation: Translate our complex product offerings into clear, compelling marketing messages that resonate with our target audience and distinguish our brand in the market.- Marketing Mix Management: Lead all aspects of the marketing mix, including but not limited to digital marketing, event planning, and PR initiatives, ensuring a consistent and cohesive brand presence across all channels.- Cross-Functional Collaboration: Work closely with the sales and product teams to align strategies, integrate marketing activities into the sales process, and leverage product developments for growth opportunities.- Market Analysis: Regularly analyze market trends and competitors to adjust marketing strategy as needed, ensuring our approach remains effective and relevant.- Performance Tracking: Define and track key KPIs to measure the success of marketing activities, making data-driven decisions to optimize campaigns and allocate resources effectively.