Job Description
Lead the formulation of global market strategies and long-term development plans, ensuring alignment with the company's overall strategy and product iteration cycles.
Design and optimize systematic customer acquisition and growth funnels to provide strategic support and execution guarantees for the continuous improvement of core business metrics (including transaction volume, TVL, and active users).
Establish and deepen the brand's core positioning, oversee the global communication matrix, and build and maintain strong public relations with mainstream media, communities, and key opinion leaders (KOLs) in the industry.
Actively explore and maintain a Web3 ecosystem partnership network, establishing solid strategic collaborations with public chain platforms, infrastructure providers, and high-quality projects to achieve resource complementarity.
Responsible for building and managing a global distributed market team, implementing a scientific and reasonable performance evaluation mechanism (e.g., OKR), empowering team members, and fostering a professional and efficient collaborative environment.
Key Responsibilities
- Develop and execute global marketing strategies to drive business growth.
- Optimize customer acquisition and retention strategies to enhance platform performance.
- Strengthen brand positioning and manage global communication channels.
- Build and maintain strategic partnerships within the Web3 ecosystem.
- Lead and mentor a high-performing global marketing team.
Job Requirements
- Minimum 5 years of experience in marketing or business operations, with at least 3 years in the Web3/DeFi sector and team management.
- Deep systemic understanding of the decentralized finance (DeFi) ecosystem, including industry trends, mainstream narratives, and market mechanisms.
- Proven track record in Web3 marketing, with experience in cold launches, brand upgrades, or key market growth initiatives for well-known DeFi projects.
- Strong network of Crypto industry resources, capable of efficiently engaging with core media, institutions, and potential strategic partners.
- Excellent bilingual (English and Chinese) communication and writing skills, able to represent the company in cross-cultural collaborations and global business negotiations.
- Strong strategic thinking and resilience, with the ability to make clear judgments and drive execution in a dynamic industry environment.
Benefits
- Highly competitive salary package.
- 100% remote work flexibility.
- Sponsored attendance at top-tier industry conferences to expand international networks.
- Flat organizational structure with a diverse and inclusive team culture.
Application
Direct application link: https://davionlabs.bamboohr.com/careers/64?source=aWQ9MzM%3D
