Job Description:
Marketing & Growth Lead
Own social. Run Proto's presence on X, LinkedIn, and other channels, helping shape the overall channel strategy and balancing serious trader-focused content with lighthearted Solana-native energy. You should already be using AI to generate content and analyze existing trends.
Be a one-human marketing army with the newest AI tooling. Build and run your own AI workflows for analyzing what works across channels, drafting and posting, and generating longform, static creative, and launch videos. You do not need to be a designer, but you need to have great taste. There will be contractor resources available for longer-form videos.
Drive earned media. Work with PR agencies to place Proto's data in the right stories across crypto, finance, semiconductor, and mainstream outlets, positioning it as a new source of truth that has never been available before.
Run the KOL, influencer, and partner program. Onboard credible voices and partners across domains like Solana, AI, and retail equities trading through incentives, and amplify their theses using our markets.
Build the referral and loyalty program. Design, launch, and manage referral and loyalty mechanics that reward traders for inviting others and staying active, then continuously iterate on incentive structures and analyze competitive programs across crypto and fintech to keep ours best-in-class.
Co-market integrations. Partner with the third-party frontends that integrate Proto (wallets like Phantom, terminals, Telegram bots, AI and active vaults) on joint social, competitions, and launch moments so their users discover Proto markets.
Own community. Craft and run Proto's community strategy, manage the userbase of our private waitlist beta, stay highly responsive on X, and be a trusted point of contact for traders, funds, and integrators, shared with the CEO and CTO.
Job Requirements:
5+ years doing marketing or growth full-time at a tech or tech-adjacent startup or company
2+ years of full-time experience in web3/crypto, founder experience counts too
Hands-on social and content experience, ideally running a brand's voice end to end.
Some familiarity writing PR-style pitches to publications.
Strong writing skills
AI wizard: you build your own AI workflows, you use AI to analyze and post across channels and to generate longform, static creative, and video. If your AI use is just using web Claude.ai or chatgpt.com, no offense, but please don’t apply to this role until you join the rest of us in 2026
Taste. Tools make execution easy, so the job is judgment: you know the difference between a campaign that works and one that just ships, you can say why a piece of creative or copy is good or bad, and you back that with numbers.
You operate like a founder. You are comfortable with ambiguity, fine being the only marketer in the room, and biased toward shipping.
You are a trader. You trade stocks or crypto in your spare time, own or follow names like NVIDIA, Micron, or TSMC, and follow the markets on X daily. You know crypto Twitter, AI Twitter, and WallStreetBets well enough to post in their voice and tell what will land.
US hours. Prefer based in US, but potentially open to remote, must have large overlap with US hours.
NICE TO HAVES
Experience marketing a Solana or DeFi product, or familiarity with the Solana trading-app ecosystem (terminals, Telegram bots, wallets, vaults).
Benefits:
When you apply, link three things you shipped that you are proud of, and describe the AI workflow behind one of them.
Competitive salary and equity calibrated to seniority and location
Health/vision/dental, good benefits
Hybrid/remote options available, with team off-sites
Top-tier hardware, whatever else helps you ship
QSBS trusts for you to save millions in taxes on your equity
Small flat team, fast decisions
