1. Responsible for developing marketing and promotion plans for the market and promoting their implementation, with the goal of adding precise users and subsequent conversion, retention, and monetization, promoting project achievement and expanding market share; 2. Explore potential market opportunities, conduct in-depth analysis of competitors, enhance product competitiveness, continuously optimize user experience, explore key and effective channels through data analysis, and continuously optimize user acquisition methods; 3. Track and analyze market trends, regularly collect data for market analysis and forecasting, adjust marketing strategies in a timely manner, promote market promotion activities, and develop corresponding refined operational strategies; 4. Lead the user growth team to be responsible for the growth of C-end users on the platform, including but not limited to private domain traffic (overseas social media channels, investment related forums, KOL/KOC cooperation, universities in South and North America, Southeast Asia, etc.). Plan effective new customer acquisition activities for online channels, continuously expand online dissemination and fission, and bring about user growth; 5. Analyze the lifecycle and behavioral characteristics of different users, establish a conversion funnel, optimize user activation, usage, activity, payment, repurchase, sharing, etc; 7. Based on the company's business development requirements, formulate medium - and long-term strategies and overseas models for overseas business, promote the breakthrough of instant design brands overseas, and create a design overseas brand image;