Head of Operations at kai

Job Description

Key Responsibilities

• Develop and execute marketing and promotion plans to attract precise users, ensuring project success and market share growth.
• Identify potential market opportunities, analyze competitors, and enhance product competitiveness through continuous optimization of user experience.
• Conduct data analysis to explore effective channels and optimize user acquisition methods.
• Monitor market trends, collect data for analysis and forecasting, and adjust marketing strategies accordingly.
• Lead the user growth team to expand C-end user base, focusing on private domain traffic (overseas social media, forums, KOL/KOC partnerships, universities in North/South America, and Southeast Asia).
• Plan and execute online customer acquisition campaigns to drive user growth through dissemination and viral strategies.
• Analyze user lifecycle and behavior to optimize activation, engagement, payment, repurchase, and sharing.
• Formulate medium- and long-term overseas business strategies to establish the company's design brand internationally.

Job Requirements

• Proven experience in marketing, user growth, or related fields, preferably in a digital or tech-driven environment.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience in competitor analysis, market research, and trend forecasting.
• Proficiency in planning and executing online marketing campaigns across various channels.
• Ability to lead and collaborate with cross-functional teams to achieve growth objectives.
• Excellent communication and strategic thinking skills.
• Knowledge of overseas markets and experience in international brand expansion is a plus.

Preferred Qualifications

• Experience in private domain traffic management, including social media, forums, and influencer collaborations.
• Familiarity with user behavior analysis and funnel optimization techniques.
• Background in design or creative industries is advantageous.