Head of Cross border E-commerce Independent Station: 1 Strategy formulation: 1 Based on a deep understanding of the market and business development direction, customize the strategic direction and implementation methods for business development; two Responsible for the overall direction of the company's independent website, including independent website operation, product design, and user experience optimization; 2. Business analysis: 1 Having high market sensitivity, able to accurately capture and analyze market dynamics; Adjust website design and marketing strategies based on market trends; two Being able to translate market analysis into specific strategies and actions, guiding the improvement of website conversion rates and user experience; 3. Marketing Planning: 1 Directly responsible for the data of the independent website, familiar with various promotion methods and rules of online channels; two Coordinate and execute digital marketing strategies, social media integration, and online advertising placement to increase website traffic and user engagement; three SEO optimization planning, regular observation and analysis of Google search rankings and indexing, continuous optimization and improvement of SEO plans to ensure the effectiveness of 4 Based on promotion and growth rules, effectively carry out marketing activities, coordinate cross departmental resource cooperation, and ensure that marketing effectiveness meets expectations; 4. Data analysis: 1 Familiar with commonly used data analysis tools such as GA and GSC, with a deep understanding of key indicators such as traffic, click through rate, conversion rate, and repurchase rate; Propose improvement suggestions based on data analysis results. two Obtain data insights through A/B testing and effectively apply the results to website design to drive data growth; 5. Project management: 1 Strong product thinking, able to think from a product or technical perspective, analyze and continuously optimize various aspects and details of the website; two Work closely with the product and R&D teams to promote iterative updates on the official website; three Through user research, feedback, and testing, continuously optimize the website's user experience, improve user satisfaction and conversion rates; 6. Leadership: 1 Establish a talent system for the e-commerce team, and build and develop an efficient and proactive e-commerce operation team; two By implementing effective leadership and management strategies, promote the growth of the team and individual members, and enhance team performance;