-Build and grow a robust paid media experimentation approach across creatives, search engine optimisation, landing page optimisation.-Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.-Manage new media partnerships end-to-end to drive measurable growth.-Work on integrated campaign, starting with strategy, brief and working on executing and measuring performance.-Ideate, test, iterate, and optimise growth via paid acquisition, retargeting, and product optimisations across web and native-app growth channels.-Constantly work on new channels, creatives and other ideas for experimentation, optimisation and acquisition growth.-Work extensively with Data Dashboards to refine user experience and key metrics research.-Identify acquisition, retention, and commercial opportunities based on data, industry trends, and competitive environment.