Job Description
As a Website Editor, you will be responsible for maintaining and optimizing the official website's content to ensure it remains engaging, up-to-date, and aligned with brand standards. This role involves managing a wide range of content types including but not limited to articles, product descriptions, multimedia assets, and promotional materials. You will work closely with cross-functional teams to identify content gaps, develop editorial strategies, and implement content updates that enhance user experience and drive traffic. Additionally, you will be tasked with curating and compiling high-quality content from various sources, ensuring it meets the website's content guidelines and objectives.
Key Responsibilities
- Oversee the creation, editing, and publishing of website content across multiple platforms and formats.
- Conduct regular content audits to identify outdated or irrelevant information and implement necessary revisions.
- Collaborate with marketing, design, and product teams to align content with business goals and user needs.
- Research and source high-quality content from industry publications, customer feedback, and other relevant channels.
- Develop and maintain a content calendar to ensure consistent publishing schedules and thematic coherence.
- Optimize content for search engines (SEO) and user engagement, including keyword research, meta tags, and readability improvements.
- Monitor website analytics to assess content performance and make data-driven recommendations for improvement.
- Ensure all content adheres to brand guidelines, legal requirements, and accessibility standards.
- Coordinate with stakeholders to gather content requirements and translate them into compelling narratives.
- Stay updated on industry trends and best practices to continuously enhance content quality and relevance.
Job Requirements
- Minimum of a bachelor's degree in Journalism, Communications, English, or a related field.
- Proven experience in content creation, editing, or website management, preferably in a digital marketing or corporate communications role.
- Excellent command of written and verbal communication skills, with a strong ability to identify and curate high-quality content.
- Proficiency in content management systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager.
- Strong understanding of SEO principles and digital marketing strategies to improve content visibility and engagement.
- Ability to work independently and collaboratively, with a keen eye for detail and a commitment to accuracy.
- Experience with graphic design tools (e.g., Photoshop, Canva) or video editing software is a plus.
- Knowledge of HTML/CSS and basic web development concepts to ensure content is technically sound.
- Excellent time management skills to meet tight deadlines while maintaining high-quality output.
- Ability to adapt to changing priorities and deliver results in a fast-paced environment.
- Strong analytical skills to interpret data and make informed decisions about content optimization.
- Fluency in English is required; proficiency in additional languages is a plus.
- Experience with content collaboration tools (e.g., Slack, Trello, Google Docs) is preferred.
- Ability to maintain confidentiality and handle sensitive information with discretion.
- Passion for storytelling and a commitment to delivering content that resonates with the target audience.
- Knowledge of accessibility standards (WCAG) to ensure content is inclusive and user-friendly.
- Experience with content localization strategies for global audiences is a plus.
- Ability to provide feedback and suggestions for improving content quality and user engagement.
- Strong organizational skills to manage multiple content projects simultaneously.
