Director of Marketing at 88EX

The Director of Marketing role at 88EX requires a strategic leader with hands-on experience in offline marketing campaigns, particularly in the fintech or digital asset industries. The ideal candidate must balance strategic planning with execution, team management, and data-driven optimization.

• Strategic Planning & Execution: Ability to develop and implement comprehensive offline promotion strategies aligned with company goals.
• Team Management: Experience in recruiting, training, and managing ground promotion teams to enhance efficiency.
• Industry Expertise: Deep understanding of cryptocurrency exchange operations, including spot trading, contracts, and Staking products.
• Data Analysis: Proficiency in tracking KPIs (registrations, conversion rates) and optimizing strategies based on performance data.
• Cross-Department Collaboration: Strong communication skills to coordinate with merchants, property managers, and internal teams.

88EX, likely a cryptocurrency exchange or fintech firm, seeks a Director of Marketing to drive offline user acquisition and brand awareness in competitive markets. The emphasis on cryptocurrency expertise and prior experience with platforms like Meituan or Grab suggests a focus on scaling operations in high-growth regions (e.g., Southeast Asia). The role demands a candidate who can mitigate risks (e.g., fraudulent registrations) while leveraging local partnerships—indicating 88EX's priority for sustainable, compliant growth in a volatile industry.

As an interviewer, I would prioritize candidates who demonstrate a track record of meeting KPIs in offline campaigns, especially in fintech. Key evaluation points would include: (1) Concrete examples of successful merchant/venue partnerships, (2) Metrics-driven storytelling (e.g., 'Increased conversions by X% via booth optimization'), and (3) Awareness of crypto-specific challenges like regulatory compliance. A red flag would be generic marketing experience without industry-specific adaptations.