Job Description
This position requires the development and execution of multi-channel content operation strategies aligned with brand tone and communication planning. The candidate will be responsible for organizing the implementation of these strategies to continuously expand brand influence across digital platforms. Additionally, the role involves creating, writing, and editing brand promotional materials, including soft articles, PR drafts, and other content types. These materials must be customized to meet specific brand goals and channel requirements. The individual will also manage the daily operation and maintenance of brand communication channels, ensuring consistent output of high-quality content. This includes monitoring content performance, optimizing distribution, and increasing exposure through strategic engagement tactics.
Key responsibilities include analyzing brand positioning, developing content calendars, and collaborating with cross-functional teams to align messaging with business objectives. The candidate will also conduct competitor research, track industry trends, and adapt content strategies to evolving market demands. Regular reporting on content performance metrics and audience engagement is required to support data-driven decision-making. Furthermore, the role involves maintaining brand consistency across all channels while ensuring compliance with company guidelines and regulatory standards.
Job Requirements
- Minimum of 3 years of work experience in content operation, editing, writing, or related fields. Preference will be given to candidates with experience in digital marketing, PR, or content creation roles.
- Bachelor's degree or higher in literature, communication, marketing, or a related discipline. Advanced degrees or specialized certifications may be advantageous.
- Strong writing and copywriting skills, with the ability to craft compelling narratives and persuasive content. Demonstrated sensitivity to audience needs and brand voice is essential.
- Excellent ability to translate complex concepts into engaging content for diverse platforms, including social media, websites, and email campaigns.
- Proactive attitude with a strong capacity for continuous learning and understanding of emerging trends in the industrial Internet, blockchain, and digital economy sectors.
- Experience in creative planning and copywriting, with a proven track record of producing high-quality content that drives engagement and conversions.
- Ability to create and submit 1-2 satisfactory written works as part of the application process, showcasing creativity and technical proficiency.
- Proficiency in content management systems and analytical tools for tracking performance metrics and optimizing content strategies.
- Excellent communication skills, both written and verbal, to collaborate effectively with stakeholders and present content ideas clearly.
- Strong organizational skills to manage multiple projects simultaneously and meet deadlines while maintaining high standards of quality.
Qualifications
- Fluency in English and at least one additional language is preferred for global content creation and localization efforts.
- Experience with SEO best practices and content optimization techniques to enhance visibility and reach target audiences.
- Knowledge of content marketing frameworks and the ability to apply them to develop data-driven strategies.
- Understanding of digital advertising platforms and the ability to integrate content with paid marketing campaigns.
- Ability to work independently and as part of a team, with a collaborative mindset to support brand objectives.
- Experience in managing content budgets and allocating resources efficiently to maximize ROI.
- Strong analytical skills to interpret data and make informed decisions about content direction and performance.
- Ability to adapt content to different formats, including video scripts, infographics, and interactive content.
- Experience in content localization for international markets, with an understanding of cultural nuances and language differences.
- Proven ability to handle high-pressure situations and deliver content under tight deadlines without compromising quality.
