1. Content Creation and Management:- Develop and manage engaging social media content- Assist in the creation of blogs around announcements, integrations, and major protocol developments- Work alongside the team and broader community to identify gaps in educational content and oversee its creation- Work alongside the marketing team to improve website copy and technical documentation2. Campaign Execution:- Collaborate in ideating, planning, and executing marketing campaigns with business and ecosystem partners.- Find opportunities for Connext to reach new audiences and expand into new ecosystems- Collaborate with the marketing team to plan and execute in-person events at major conferences throughout the year.3. Brand Positioning:- Work closely with our marketing team and PR firm to refine Connext’s brand narrative, ensuring Connext is approachable for key target audiences.- Improve existing documents and resources to ensure they’re cohesive and reflective of the Connext brand.4. Process Creation:- Work closely with Connext’s Head of Marketing to establish, implement, and maintain best practices to improve internal efficiency and alignment in marketing efforts- Employ data-driven strategies to standardize campaign tracking, allowing us to optimize performance and validate experiments.