1. Assist the chairman in formulating the overall market strategy plan for the company; 2. Expand the company's market strategy, grasp the company's development direction in the industry, complete the company's market positioning in the industry, and provide timely market feedback; 3. Develop and implement annual marketing and product plans, assist the operations department in developing business plans, and cooperate with marketing business plans; 4. Develop and implement pricing systems, marketing strategies, regional coverage strategies, and promotion plans for each product line; 5. Conduct market research and analysis, study the development status of peers and the industry, and provide a basis for company decision-making; 6. Participate in daily work such as market development and channel management; 7. The leadership team designs and optimizes the company's online platform, and promotes it online to increase traffic on the platform; 8. Develop company brand management strategies, maintain and promote the development of the company brand, optimize the VI system, and promote and expose the company brand through multiple channels; 9. Cooperate with cross industry brands and conduct more market promotion activities through resource exchange and other means; 10. Responsible for the company's new media work, leading the team to deeply cultivate content marketing and generate influential content in the industry; 11. Manage the team well, guide and assist subordinates in completing their work; 12. Complete other related tasks arranged by the company.