1. Campaign design and execution:-Develop comprehensive campaign plans with performance tracking systems.-Work closely with the events manager to develop on-the-ground campaigns with broader marketing efforts..-Collaborate creatively with the design team for compelling promotional creatives.-Collaborate with the social media team to ensure ample promotion.-Work closely with the digital marketing manager and other departments to optimize on-platform incentive structures.-Conduct testing and utilise data insights to refine and improve campaign effectiveness.2. Affiliate marketing:-Implement strategies for building and maintaining strong relationships with influencers and affiliates.-Stay informed about industry trends and emerging influencers to ensure the continuous expansion of the affiliate network.-Collaborate with the digital marketing manager to implement innovative affiliate marketing strategies.-Track performance and optimise Cost per Acquisition (CPA).