Job Description
We are seeking an experienced Business Development (BD) Director to lead our efforts in expanding the European/Asian market. This role requires prior experience in cryptocurrency exchanges, a strong network of industry resources, and the ability to establish partnerships with key opinion leaders (KOLs). The candidate will play a pivotal role in driving growth and enhancing the brand's presence in Europe. Fluency in both English and Mandarin is essential for this position.
Key Responsibilities
- Compose the BD strategy and build the team from zero to one.
- Develop partnerships with influencers, KOLs, and external partners to increase user acquisition, user retention, and trading volume.
- Build and manage an agent system while engaging with European/Asian KOLs and communities to drive user acquisition.
- Monitor competitors and optimize marketing strategies for the European/Asian market, including localized product improvements.
- Assist and participate in brand exposure initiatives, public relations collaborations, and industry summits to enhance the exchange's visibility.
- Collaborate with marketing, operations, and product teams to refine BD strategies using data-driven insights.
Job Requirements
- Proven experience in business development within the cryptocurrency exchange industry.
- Strong network of industry resources and established relationships with KOLs.
- Ability to develop and execute strategic BD plans for market expansion.
- Fluency in both English and Mandarin is essential.
- Experience in managing agent systems and driving user acquisition.
- Strong analytical skills to monitor competitors and optimize marketing strategies.
- Ability to collaborate cross-functionally with marketing, operations, and product teams.
