- Develop and execute the product brand strategy to position Coin98's products as leading brands in the Web3 industry- Collaborate with cross-functional teams to ensure alignment and execution of product brand initiatives- Develop and manage budgets for product brand initiatives and ensure that all spending is in line with company goals and objectives- Translate brand elements into plans and go-to-market strategies- Manage a team of marketing people working on brand initiatives- Measure and analyze the effectiveness of product brand initiatives and adjust strategies as necessary