1. Brand strategy: Based on the company's development strategy, carry out brand strategy planning and brand system construction. Expand and optimize the company's brand strategy positioning and direction, promote the effective implementation of marketing strategies, and effectively enhance brand image and influence; 2. Event planning: Fully responsible for the company's brand planning, design, promotion, and management work, responsible for the implementation and execution of brand online and offline activities, able to explore user needs and product core values, conduct innovative marketing explorations and resource integration in projects, and promote the implementation of marketing plans based on brand needs and strategies; 3. Digital marketing integration: With the ability to operate data-driven marketing, based on data analysis and insights, interpret marketing activity data from a business perspective, and continuously optimize and iterate brand integrated marketing plans through data reflection combined with market/product/user characteristics. Enhance the corresponding brand awareness and reputation, and promote the growth of business indicators; 4. Brand marketing: Responsible for the implementation and execution of brand online and offline activities, able to explore user needs and product core values, and conduct innovative marketing explorations and resource integration in projects; Responsible for brand marketing, media placement, public opinion monitoring, MCN agency cooperation, top KOL docking, and brand positioning marketing. 5. Industry Insights: Pay attention to industry trends, be responsible for competitor dynamics, industry research and analysis, extract effective information to form information briefs, and dynamically adjust marketing strategies; Based on the development of the e-commerce industry and the iteration of consumer demand, we have accumulated influence on the industry.