1. Brand strategy: Based on the company's development strategy, carry out brand strategy planning and brand system construction. Expand and optimize the company's brand strategy positioning and direction, promote the effective implementation of marketing strategies, and effectively enhance brand image and influence; 2. Event planning: Responsible for the company's brand planning, design, promotion, and management work, responsible for the implementation and execution of brand online and offline activities, able to explore user needs and core product values, conduct innovative marketing explorations and resource integration in projects, and promote the implementation of marketing plans based on brand needs and strategies; 3. Digital marketing integration: With the ability to operate data-driven marketing, based on data analysis and insights, interpret marketing activity data from a business perspective, and continuously optimize and iterate brand integrated marketing plans through data reflection combined with market/product/user characteristics. Awareness and reputation promote the growth of business indicators; 4. Brand marketing: Responsible for the implementation and execution of brand online and offline activities, able to explore user needs and product core values, and conduct innovative marketing explorations and resource integration in projects; Responsible for brand marketing, creative advertising, public opinion monitoring, top KOL communication, and brand positioning marketing. 5. Industry Insights: Pay attention to industry trends, be responsible for competitor dynamics, industry research and analysis, form effective information briefings, and dynamically adjust marketing strategies. 6. Content creation support: Assist in writing and editing audience promotional materials to enhance brand and professional image. Other tasks: Complete other tasks related to brand building and marketing promotion according to team needs.