Job Description
ZAPPA CEO focuses on being a growth leader in "global promotion x resource connectivity". ZAPPA is an innovative platform that combines Web3 game revenue with RWA (Real World Assets) tokenization, committed to creating new standards for on-chain and real-world value cycles.
Key Responsibilities
Global Brand and Marketing Promotion
- Develop ZAPPA's three-year global brand development strategy and break it down into specific annual and quarterly promotion plans
- Plan and execute multilingual content marketing (in Chinese, English, etc.), layout mainstream and blockchain community platforms such as Twitter, Telegram, YouTube, Podcast, etc.
- Collaborate with top international KOLs, media The Web3 Game Guild collaborates with DAO to launch joint airdrops, AMA tours, NFT releases, and other promotional activities
- Establishing a data-driven user growth process (Growth Funnel), tracking user import, retention, and conversion benefits
Blockchain Conference & PR Layout
- Representing ZAPPA as a product and vision ambassador, actively participating in global blockchain conferences (such as ETHGlobal, Token2049, Consensus, GDC Web3 Day, etc.)
- Planning and leading ZAPPA satellite events (such as ZAPPA Day), showcasing product demos and community participation results on the international stage
- Collaborating with major public chain organizers, industry associations, and event planners to strive for forum keynote speeches, hackathon topics, Review roles and other exposure opportunities
Business Development & External Resource Expansion
- Actively seek and establish relationships with RWA suppliers Strategic partnerships between Web3 game developers, public chain/Layer-2/cross chain infrastructure partners, etc.
- Developing Win models such as Token Swap, revenue sharing, and brand co branding to expand resources and liquidity
- Leading business opportunity negotiations and resource integration, introducing external resources and diversion channels with commercial value for ZAPPA
About ZAPPA
ZAPPA is at the forefront of blockchain innovation, bridging the gap between digital assets and real-world applications. Our platform uniquely integrates Web3 gaming ecosystems with tokenized real-world assets, creating a seamless value exchange between virtual and physical economies. As a rapidly growing player in the blockchain space, we're looking for visionary leaders to help shape the future of decentralized finance and digital ownership.
