Advertising at Pionex

• Expertise in App Store and Google Play advertising, including ASO/ASA and keyword optimization.
• Proficiency in SEO/SEM strategies and multi-channel campaign management.
• Strong analytical skills with experience in using tools like Firebase, Adjust, and Appsflyer for performance tracking.
• Minimum 3 years of mobile app advertising experience with a focus on ROI and KPI optimization.
• Bachelor's degree in Marketing, Advertising, or a related field, along with English proficiency.

Pionex, as a prominent cryptocurrency exchange platform, is likely seeking an Overseas Advertising Specialist to expand its global user base in competitive digital markets. The emphasis on app store optimization, search marketing, and data-driven performance suggests a need for innovative strategies to attract and retain crypto-savvy users, potentially in regions with high digital adoption. This role indicates Pionex's growth-focused approach, aiming to enhance visibility and conversion rates through targeted campaigns, which may address challenges like market saturation and the need for culturally adapted messaging in diverse overseas regions.

Interviewers at Pionex will prioritize candidates with proven track records in mobile app advertising who can demonstrate measurable results from past campaigns. They will assess technical skills in tools like Google Ads and analytics platforms, as well as the ability to collaborate with international partners. Key evaluation points include problem-solving for complex ad environments, data interpretation to optimize ROI, and adaptability to Pionex's fast-paced fintech industry. Candidates should be prepared to discuss how their experience aligns with Pionex's growth objectives in the crypto sector.