
Marketing Lead
Job Description: Overseas Market Growth Lead (Based in Shanghai) 1. Growth Strategy & Planning: · Develop overseas market user growth strategies, define market positioning, target user segments, and core growth pathways, while being accountable for key growth metrics. · Conduct in-depth analysis of OTA industry trends, competitive landscape, and shifts in user behavior to identify new market opportunities (e.g., niche scenarios). · Responsible for building and optimizing growth models, focusing on user

