Hi, my name is Anh Thu Lai. I’m a communications and branding professional with experience in both in-house and agency roles. Most recently, I worked as PR & Branding Manager at BITGP (powered by Bitget), where I led media campaigns that secured 100+ press features, executed SEO and influencer strategies, and organized large-scale crypto events engaging thousands of participants.
In addition, through my freelance work with SW Strategies, I’ve supported projects across ASEAN, which gave me a regional perspective on adapting PR and influencer strategies to different markets. My strengths lie in building brand visibility, nurturing media and KOL partnerships, and balancing creative storytelling with measurable business outcomes.
I’m passionate about the intersection of crypto, technology, and communications, and I’m excited to bring both my local expertise and regional exposure to contribute to your company’s growth.
This week, the Web3 job market shows a balanced emphasis on business development and technical roles, with companies like MEXC, Wormhole, and BitBaby notably posting multiple business development positions, while smart contract engineers...
This week, the Web3 job market has shown a significant surge in demand for technical positions and a divergence in compensation. Cryptocurrency exchanges, AI trading platforms, and decentralized exchanges (DEX) have become the main drivers of recruitment, with smart contracts...
This week, the Web3 job market shows a clear polarization trend, with leading exchanges and underlying infrastructure projects becoming the main drivers of hiring. Top CEX platforms such as **Marisa** and **Bitunix exchange** have collectively released positions including?...
This week, the Web3 job market has shown two prominent trends: **a surge in talent demand from centralized exchanges (CEX)** and **an explosion of global remote positions**. According to data monitoring from the MyJob.one platform, top 20 exchanges such as **Marisa...
This week, the Web3 job market continues to show strong demand for technical positions, especially high-paying roles like smart contract engineers and blockchain engineers, with recruitment enthusiasm remaining high. At the same time, entry-level positions...
This week, the Web3 job market shows a significant technology-driven trend, with AI engineering and infrastructure development positions accounting for 45% of the total. Leading projects such as Bitunix exchange and DODO have posted openings for AI engineers and senior product managers...